Engage People

A new brand identity for the amalgamation of five leading service providers in the loyalty and rewards industry.

My Role

As Creative Designer, I was responsible for establishing all of the business collateral and brand application guidelines, specifically those for print.

Main Goal

Develop a new brand identity that better reflects the company’s line of work and reinforces what they do; engaging people.

We engage.
What do you do?

Engage People develops and manages reward and loyalty programs for some of the largest financial and hospitality institutions in Canada. We enable our clients to engage their customers and employees with our renown technology solutions that change the way people earn and redeem.

Today’s consumers expect more from their loyalty programs. They want programs that will deliver products that are unique and tailored to their interests. Engage’s suite of solutions can help you do just that.

Engage enables members to connect with your brand in ways that are meaningful to them; via merchandise, gift cards, travel, event tickets, donations, and so much more.

Creative juices flowing

Establishing a new brand identity and graphic system is no short of a task, especially when you’re designing it for your employer. Each member of the creative team started off brainstorming and exploring their ideas independently before coming together to develop the brand name that exists today. For me this involved establishing a mood board of visuals, words and feelings that come to mind when I think of rewards.

More than a name

Engage was the chosen name—a verb that effectively communicates what we do for our clients—and so we ran with it. We established the wordmark, colour palette, typography, business collateral, brand guidelines, website and all the other goodies that come with.

Develop a brand system that will engage our future client in the same way we engage theirs.

The promise we make

So we’ve established a brand, but how do we earn the confidence of a potential client so that they choose us as their solution provider? Besides our wealth of knowledge and expertise, it’s our personality and the relationship we have with our clients.

It’s our voice and tone. It’s our promise and the commitment we make to deliver on that promise. We need to own our products and boast them loud and proud. We need to remain witty and capture our audience’s attention. Why? Because if we can’t engage our own clients than how can they expect us to engage theirs?